The word design makes us think of something creative. But that’s not hundred percent true. There’s a thing called UX design which is crucial for the success of any digital product. having a good-looking UI doesn’t mean that it’s usable. And, if you add fancy features to a not product, that’s a recipe for disaster.

Having a UX mentality can help startups to mitigate these costs. As with proper user research, you can identify the problem in the user journey beforehand. adding a fancy feature doesn’t make it easier though.

According to Mike Gualtieri Forrester, a great UI can improve conversion by 200% and a great UX can improve conversion by 400%.

Another research by user zoom states that 70% of CEOs view customer experience and user experience as competitive differentiators.

research by user zoom

You are setting yourself up for failure if your product doesn’t have good UX.

In this blog post, we’ll discuss the importance of user experience over fancy features. And, 4 step process for achieving a great user experience. Let’s start with knowing –

What Is User Experience & UX Mentality?

User experience (UX) is the experience of a customer/user interacting with a Digital (Web app, mobile app) product. Good UX is intuitive, easy to understand, and easy to interact with. Bad UX on the other hand creates frustration and decreases trust in the product.

UX Mentality is the mindset that puts users’ needs first, over anything else. Your mentality needs to change if you want to gain a significant amount of users.

Mistakes Most Startups Make With UX

1. The most common mistake most startup makes is focusing too much on features of their product. Rather than not focusing on user experience. This is a costly mistake as bad UX can lead to low user gain, user adaptation, and bad reviews. People care more about what problem the product is solving.

2. Another common mistake of startups is thinking their product will speak for itself. And, users will figure out how to use it without any guidance. This also leads to a frustrating user experience.

3. The next mistake that startups make is failing to conduct user research. User research gives insight into customers’ needs, which leads to creating a product that meets the user’s needs.

Finally, many startups neglect testing and iteration, if they do so they fail to incorporate users’ feedback on it.

Importance of UX Mentality Over Fancy Features

While fancy features may seem impressive, sometimes they can be unnecessary. It can also distract users from the journey. But, the UX mentality focuses on the users’ experience and analyzes their needs. Let’s take a look at some of the reasons why UX mentality is more important for startups.

User-Centered Design: With UX thinking comes user-centered design. Where the overall journey is created keeping the user’s preference in mind.

Competitive Advantage: Coming up with a user-friendly product in the crowded marketplace can lead to the overall success of the product.

Lower Development Cost: Cutting off unnecessary fancy features will lower development costs.

Increased User Acquisition: User-friendly interface means users can easily adapt to its journey. Which leads to more user acquisition.

User satisfaction: If the product interface is user-friendly, your user will be more satisfied interacting with it. Which can lead to increased adaptation, user acquisition, positive reviews, and customer loyalty.

Data-Driven Design: UX mentality incorporates user feedback data in the development process. As a result, you get a product that is optimized for users.

In simple words, user experience is more important from every angle of product development. Having a user-friendly product lowers development costs, and increases user acquisition and satisfaction. You can start with a very user-friendly product and later on, you incorporate fancy features in a user-friendly manner.

4 Steps for Achieving a Great User Experience

Step 1: Briefing the Design:

Explain the problem you are trying to solve to your designer. Now they’ll complete the 5 step process of design thinking. To get a comprehensive design brief you should have your designers look at the following things

Competitor Analysis

First, you should have your designer look at the competitor. And, that is to get an idea of how existing products are solving the problems of the users.

Brand Identity Analyzed

The next thing wanna do is get your brand personality analyzed. Give your designer brand guidance. What is the color of your brand? How your brand should sound like.

UX Personas

With the above information in hand, you should be creating UX personas with your designer. Here using design thinking your designers will figure out how each of these personas may interact with your product.

Googles Design Thinking Process

Step 2: Wireframe

After closing the design briefing section, comes the wireframe. Here your designer will build the user journey. Here user journey should have a low-fidelity graphical representation. Once the wireframe is complete you and your designer should iterate and update it as needed.

Step 3: Lock Key Screen

Now that your UX is in progress, it’s about time you and your designer should lock the key screens. You should pick the most important pages of your product, and your designer will create a UI mockup with high fidelity. Now you can see what exactly the product should look like.

Step 4: Prototypes & All Screens

Once the key screens have been approved, you want to create a UI mockup of the rest of the screen. Now you’ll get to know what exactly the app will look like. At this step, your designer will be able to provide a clickable prototype. So you’ll be able to understand the journey of the app.

Wrapping up

In conclusion, startups must prioritize user experience (UX) over fancy features. A UX mentality can improve customer satisfaction, lower development costs, and increase user acquisition. To achieve a great UX, startups can follow a 4-step process. By incorporating UX thinking into their product development process, startups can differentiate themselves. And, build a loyal user base.

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Firoze Ahmed
Firoze Ahmed
Chief Product Officer